Endorsements Change Hands When Celebs Get in Trouble, Moreso Than When They Die - FoxNews.com

Endorsements Change Hands When Celebs Get in Trouble, Moreso Than When They Die - FoxNews.com: "When one person is hurt by a scandal, the laws of celebrity economics dictate that someone else will benefit. Those endorsement dollars have to go somewhere. A scandal often forces a product to quickly cut ties with a brand, leaving a pile of endorsement dollars waiting to be spent.
“It’s the lawyers, the managers and the agents who start to swarm a brand. There is a trifecta of reasons. First they want to prove to their client that they are working for them, second if it works they get moola, and third they want the publicity it generates when their client ends up on the short list for the endorsement,” says Matt Rich, founder of Planet PR, a public relations company that deals with celebrity endorsements and underwriting.
Media and branding consultant Michael Sands remembers putting together a celebrity endorsement package for a high profile weight loss company after their main celebrity spokesperson was arrested for domestic violence"

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