meetings are typically held in secret as major brands like to present a façade of a mourning period when breaking up with a celebrity endorser.

Endorsements Change Hands When Celebs Get in Trouble, Moreso Than When They Die - FoxNews.com: "meetings are typically held in secret as major brands like to present a façade of a mourning period when breaking up with a celebrity endorser.
“That mourning period is getting shorter and shorter exponentially each year,” Rich explains. “America’s appetite is for what is new and happening now, and they are less worried about yesterday’s scandal.”"

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