scandal, much more than a celebrity death, gets agents in a tizzy

Endorsements Change Hands When Celebs Get in Trouble, Moreso Than When They Die - FoxNews.com: "scandal, much more than a celebrity death, gets agents in a tizzy because it means someone will be instantly sacked. Even in death, a celebrity can continue to promote a product or brand. Today’s technology allows celebrity spokespeople to do much what they did in life well after rigor mortis sets in.
“Dead celebrities can do pretty much everything that they did when they were alive, with the technology we have today, except make a personal appearance,” explains Matt Delzell, a marketing account director with Davie Brown Talent, who specializes in pairing brands with celebrity spokespeople. “In the advertising world these people are still very much alive. Brands are interested in dead celebrities because there is a more iconic feeling after someone passes away.”
Dead celebrities are such big business they even have their own term in the advertising world: they're called 'delebs.'
Famous pitchman Billy Mays continued to sell from beyond the grave after he died last year. Before his death, Mays recorded commercials for two new products, Mighty Tape and the Mighty Putty Super Pack. Media Enterprises, the marketing company that represented the brands, opted to release them after he died.
The heirs of Fred Astaire were able to re-launch his career selling electric brooms during a Super Bowl halftime ad, and Elvis was recently able to sing a duet with Celine Dion on 'American Idol.'"

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