TROUBLED actor JONATHAN RHYS-MEYERS has been dropped as the face of fashion brand Hugo Boss.

The Tudors heart-throb, 33, who has just gone into rehab for the fourth time, has advertised the brand since 2006.

He will be replaced by actor and musician JARED LETO, 39.

A movie insider said: "Brands will not want someone as troubled as Jonathan seems to be to represent them. He needs to sort himself out."

In 2009 Rhys-Meyers was quizzed over an alleged assault at Paris airport and last year he was banned from boarding a plane in New York because he was drunk at 7am.

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