Tiger Woods involved in the sex scandal also lost key endorsements including Gatorade, AT&T, and Accenture amounting to close to $22 million.

Tiger Woods involved in the sex scandal also lost key endorsements including Gatorade, AT&T, and Accenture amounting to close to $22 million. Even those affiliated with hip-hop, music that often boasts evading the law and engaging in unlawful activities, can be hurt by their unlawful ways.
T.I. who was recently sentenced to prison again for violating his probation, lost two of his major endorsements with Axe Body Spray and Remy Martin Cognac. Even more important than losing an endorsement is losing time, which could’ve been spent on touring. For many artists, the income comes from touring. Artists can make upwards to $100,000 per show with increases depending on profit-sharing percentage. With prison time sentencing, while it might not mean a drop in album sales, can mean less time for touring and less money earned throughout the year.
While prison might mean lost income for some, other superstars are immune to any losses for album sales. Lil’ Wayne stands an example of a superstar’s popularity that couldn’t be lessened. His album, I’m Not A Human Being, released during his prison stint was a Billboard #1 album and the first album since Tupac Shukar’s Me Against the World Album to reach #1 while the artist was in jail. Lil’ Wayne has proven that a star’s faithful following will continue to support an artist even while serving a stint in jail.
Getting into trouble forces celebrities to evaluate their private lives and re-assess their priorities. As they stay in seclusion away from the spotlight, they are also losing the attention of their fans and the public as a whole. With such an influx of media at everyone’s disposal, if a celebrity doesn’t make headlines, they are easily forgotten. The cost of getting into trouble can cause a celebrity millions in endorsement or other opportunities.

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